Elevating Luxury: Drunken Horse Gin's Digital Transformation Journey with TIN Agency

Challenges:

• Outdated website not reflective of the brand's premium status.
• Inefficient online sales process.
• Inconsistent social media presence.
• Need for market-specific content for Belgium and the UK.

Solutions:

1. Website Redesign and Development:

• Utilized Webflow for a tailored, modern website design emphasizing the brand's luxury appeal.
• Streamlined e-commerce functionality to facilitate seamless online purchases.
• Developed localized versions of the website for Belgium and UK markets, ensuring a tailored user experience.

2. Social Media Management:

• Devised and implemented a comprehensive social media strategy across platforms.
• Created visually compelling creatives and engaging ad copy for campaigns.
• Successfully launched targeted campaigns for Christmas and Black Friday, leveraging Facebook's advertising tools.

Results:

• The new website effectively encapsulates Gentlemen's Craft's high-end brand ethos, leading to an enhanced digital image.
• Significant improvement in the online sales process, with an increase in both traffic and conversion rates.
• The localized websites allowed for more effective targeting and a personalized customer experience, leading to increased engagement in both the Belgian and UK markets.
• Social media campaigns led to increased brand visibility and customer engagement, contributing to a rise in sales during key holiday periods.

Conclusion:
TIN Agency's collaboration with Gentlemen's Craft resulted in a comprehensive digital overhaul, aligning the brand's online presence with its esteemed reputation. By embracing a custom website design and a proactive social media strategy, Gentlemen's Craft not only enhanced its brand image but also saw tangible results in sales and market reach.