A distinctive spirit. A connected brand experience.
Webflow ecommerce, localized Belgian and UK websites, and seasonal campaigns for Gentlemen’s Craft.
Current public website, captured October 2026.
A premium product had outgrown its website.
Gentlemen’s Craft, the Belgian producer behind Drunken Horse Gin, had a refreshed brand identity. Its website needed to catch up. The existing experience did too little to express the character of the gin, and the online buying journey needed attention.
The brief extended beyond a visual refresh. The brand needed content for both Belgium and the UK, a clearer ecommerce experience and a more consistent presence across social channels. Someone discovering the gin through a campaign should arrive at a website that feels like the same brand.
One identity, with room for each market.
TIN designed and developed the brand’s Webflow presence around product discovery and online purchasing. Localized Belgian and UK versions gave each market its own content and commercial journey, while carrying a shared visual identity.
That meant treating the product story, the supporting pages and the shop as parts of one experience. The bottle needed to be memorable, but visitors also needed a reason to explore it and a clear route to buy.
Make the gin worth discovering.
The current product page gives the ingredients and tasting story their own space. Large imagery lets visitors see the bottle and explore the details behind the spirit, before moving toward the shop.
This is the role of the brand experience: give the product context that a short catalog description cannot carry. The website can introduce the gin to someone encountering it for the first time, as well as serve someone who already knows what they want.
Product storytelling on the current UK website.
Let people see the craft behind it.
The distillery page extends that story into the place and process behind the product. Its photography gives the brand a physical setting, while the page structure makes room for a more considered introduction.
Together, the product and distillery pages create two ways into the same brand: what is in the bottle, and how it came to be. The captures shown here are from the current UK site.
The current UK site’s dedicated distillery page.
Carry the experience into the campaign.
The engagement also covered social media strategy, campaign creative and advertising copy. Christmas and Black Friday campaigns used Facebook advertising to bring seasonal messages to their intended audiences.
Website and campaign work therefore shared a practical purpose: connect the first impression with the next step. Localized content and a coherent visual language helped the brand present itself consistently across those touchpoints.
A fuller expression of the brand.
The delivered work brought together Webflow development, ecommerce, two market-specific website experiences and campaign support. Drunken Horse gained a place to tell its story in depth, alongside the commercial paths needed to sell the product.
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