What are the top strategies for SMBs to monetise their expertise

Published on
Oct 20, 2023
Written by
Meriesha Rennalls
Read time

In today's digital age, subject matter experts (SMEs) possess an incredible opportunity to monetize their expertise using various online platforms and technologies. With the internet at your fingertips, the potential to turn your knowledge into a thriving business has never been more attainable. This blog post will explore the top strategies for SMEs to monetize their expertise through online courses, webinars, consulting, podcasts, mobile apps, membership sites, and digital products.

1. Online Courses

One of the most popular ways for SMEs to monetize their expertise is by creating and selling online courses. Platforms such as Teachable, Thinkific, and Kajabi make it easy for you to develop, host, and market your courses to a global audience. To maximize your profits, create courses that cater to your target audience's needs and desires, and offer various pricing options, such as one-time payments or monthly subscriptions.

2. Webinars

Webinars provide a powerful platform for SMEs to share their knowledge and engage with their audience in real-time. By offering live or pre-recorded webinars, you can effectively monetize your expertise through ticket sales, sponsorships, or by promoting your other products and services during the session.

3. Consulting Services

As an SME, you can offer consulting services to individuals or organizations that require expert guidance in your field. With remote work becoming increasingly popular, you can provide your services through video calls or phone consultations.

4. Podcasts

Podcasts have experienced a surge in popularity in recent years, making them an excellent medium for SMEs to share their knowledge and insights. You can monetize your podcast through sponsorships, donations, or by promoting your products and services during the show.

5. Mobile Apps

Developing a mobile app related to your expertise can be a highly profitable endeavor. Whether you create an app that offers educational content, interactive tools, or a platform for users to access your services, you can monetize your app through in-app purchases, subscriptions, or advertisements. Collaborate with app developers or use platforms like Appy Pie and BuildFire to create your mobile app.

6. Membership Sites

Creating a membership site allows you to offer exclusive content and benefits to your subscribers, who pay a recurring fee for access. Membership sites can feature online courses, webinars, podcasts, articles, and other resources that cater to your audience's needs. Platforms such as MemberPress, Wild Apricot, and MemberSpace make it easy to create and manage a membership site.

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