Our client had a dream: to create a digital platform for sorting memories by folder, viewable on a timeline and by location. With an investment of over $2 million, he developed a proof of concept for this platform. However, despite the considerable investment, the product faced significant challenges in scaling and was not ready for a market launch. The client's goal was to refine this proof of concept for the consumer market while customizing the product for the business sector.
The existing platform was not scalable and lacked the necessary features and design to compete in the consumer and business markets. The primary challenge was to completely rebuild and scale the platform, implement new features, redesign the user interface, and create a mobile version.
Goals and Objectives
The primary objective was to transform the existing proof of concept into a scalable, feature-rich platform that was both user-friendly and accessible across multiple devices. The platform would not only cater to individual consumers but also be customizable for business use.